Audiobook Anxiety and What Constitutes Real Reading - The Walrus
Oversharing Economy - The Walrus
Hail, Mary - Hazlitt
The Joe Beef Cookbook - The Walrus
Women in Clothes - The National Post
The End of Absence - The National Post
A Free Man - The National Post
All the Beautiful Girls - Maisonneuve
No Country for Young Women - Maisonneuve
Merely Players - Maisonneuve
Seth - The Believer
Chester Brown - The Believer
Joanna Going - Montecristo
Clare Day - Montecristo
Ian Wallace - Montecristo
Hildegard Westerkamp - Montecristo
VixenVonFlex - SAD Mag
Ivan Coyote - SAD Mag
The Lemon Square - Montecristo
SPUD's Be Fresh Local Market - Montecristo
Remembrances of Coffee Crisps Past - The Globe and Mail
Fridge-Worthy: A Very Serious and Prestigious Social Media Awards Show - Hootsuite
Various pieces - APEX
Various pieces - Hootsuite
Google loves good content. Luckily for me, my work as a journalist and magazine editor brought me to Hootsuite, where I:
edit blog posts for web writing best practices and SEO optimization, as well as general narrative quality
research keywords and build an editorial strategy around them
perform regular competitive analyses
write detailed briefs for and manage our freelance contributor network
strategize new ways to maximize lead generation (i.e., get $$$)
report on blog performance and KPIs
I provide similar services to non-competing freelance clients, particularly those looking to monetize their blogs. I can also provide instructional workshops on writing for the web (and Google's bots).
Websites are mostly words. Yet, they are often the last to be considered in the website building process.
I have worked with multiple SMBs to ensure that content is a carefully considered part of their website’s user experience, equally balanced with design and functionality. This often includes, but is not limited to:
content audits
SEO optimization
information architecture
content mapping and wireframes
Here I am talking about how to write clicky headlines that are also optimized for SEO.